Three reasons you’re missing out without a Kitchen Display System
A quick scroll through any food delivery site will confirm it: consumers have more restaurants to pick from than ever before. While such variety is a blessing for foodies, it also means independent restaurateurs must get their service right. Every. single. time. A forgotten cocktail or an overcooked steak could be enough to drive customers out of your restaurant or result in unflattering online reviews. Step one in acing customer service is to surround yourself with stellar staff. Step two is to equip them with the right tools. Kitchen Display Systems are easier to track than paper tickets and they improve communication and speed of service. Here are three reasons why an iPad screen might just be the new must-have staple in your restaurant kitchen.
1. A paper-free environment
“Excuse me, did you forget my order?” is the last thing you want to hear during peak service times, or ever for that matter. Yet, despite best intentions, an order that fell from the ticket rack or a low-on-ink printer may have caused your kitchen staff to lose track of certain orders. It’s no secret that poor reviews can hurt your business and, if that forgotten appetizer could lead to unhappy customers and low scores, you want to be doing everything you can to avoid it. With KDS technology, front of the house orders are sent directly to the back, with no risk of getting lost along the way. Digitally displayed orders are easy to read, clearly organized and better for the environment too. Consider that, every year, over 250 million gallons of oil and 10 million trees are used in the production or printed orders and receipts in the United States alone. Paper orders are not only hurting the quality and accuracy of your service, they’re also bad news for the planet!
2. Better communication
Your chef may let her creativity run free when thinking up new dishes but when it comes to execution, the customer is always right. From allergies to meat cooking preferences, patrons expect their meals to be prepared according to their requests. Whether they’re shopping for tailor made clothes or ordering a custom latte, consumers want personalized service and, if you want to increase customer loyalty, you should oblige. By letting your clients add their personal touch to their meal, you increase their engagement and make their experience at your restaurant more memorable. Extra toppings or dressings on the side aren’t too much to handle for your kitchen staff, but it may be a different story for your ticket system. Printed tickets have limited space to include modifiers which can result in hard to read orders and miscommunications. That habit your waiters have of running back to the kitchen to mention last minute changes; it slows down service and isn’t efficient for kitchen workers who are stuck memorizing yelled-out orders. A Kitchen Display System communicates orders clearly and in real-time, completely removing unecessary back and forth. If a customer changes their mind mid-order, servers can immediately inform the kitchen. Installing a screen in your kitchen will improve workflows, speed up service and even prevent food waste in the process.
3. Quicker service
Timing is essential in the kitchen. Without it, dishes wouldn’t arrive at the table at the same time, temperatures would be off and customers would get an underwhelming experience. The goal for servers and kitchen staff is to achieve perfectly synchronised service, which could be quite the challenge. Realistically, waiters rarely go straight from a table to the kitchen to place an order. More often than not, they get flagged down by other customers about the daily special or last minute order modifiers. With KDS technology, waiters can send in an order as soon as it’s been taken, leaving them with more time to provide customers with recommendations. Meanwhile, the kitchen team can get a head start. Even better? Kitchen Display Systems filter through orders, dispatching them to the relevant work station. No need for kitchen employees to interrupt their work to ask the bartender for a Bloody Mary, tasks are intelligently distributed to avoid confusion and wasted time. When everyone benefits from tools that allow them to focus on their job at the best of their ability, service is quicker and more efficient.
The holiday season is a busy one for the restaurant industry but with the support of adequate technology, your team might not feel that extra pressure. No more running around chasing tickets, no more returning dishes or miscommunications. This year, run your restaurant smoothly and enjoy the smile on your customers’ faces as they receive perfect service.