How to write content for your local business
The foundation of a successful marketing campaign is usually represented by great content. The quality of your content determines the quality and number of your loyal followers and brand supporters. More than that, your content influences the way your visitors engage with your website.
Keywords play an important role, as search engines are keeping them into close consideration while measuring and attributing the pagerank of your website. Therefore, you should pay close attention to your keyword research process no matter the context.
Most local business owners talk about their business to friends, relatives, or potential customers; they don’t encounter any difficulties when talking about their business. As a matter of fact, they take pride in doing it.
On the other hand, writing (instead of talking) about your business is a totally different story. You might find it hard and time-consuming. You might struggle while searching for the right words to describe your company. It can be a pretty exhausting process.
But worry not! You don’t have to write perfect web content. In fact, its flaws will make it authentic and possibly more relatable to readers, even without all the fancy marketing terms. Bottom line, if your content speaks about who you are and what you do as a brand, then it is good enough to be distributed on the World Wide Web.
The team from best essay writing services took the time to create a list that contains 6 strategies to help you create killer content for your local business:
1. Make sure to have short and concise content
Writing long and descriptive paragraphs might be a good idea if you’re writing a novel, but when it comes to the World Wide Web, long and complicated content is your worst nightmare. You must keep in mind that people, in general, have a short attention span. Therefore, focus on delivering content that is easy to read and digest. People shouldn’t encounter any difficulties when it comes to understanding your “message”. So, keep it short and powerful.
Tip: make sure your paragraphs don’t go over 5 lines; three-line paragraphs are even better!
2. Remember to use Google Trends to search for keywords
A cool thing that Google Trends lets you do is zoom into a specific geographic area and see how popular your keywords are in your city or state, for example. As a “bonus”, Google Trends will suggest other relevant keywords or key phrases that are popular in the location you specified.
3. What are the top questions your customers ask you?
Aaron Weiche from Spyder Trap Marketing gave us an amazing tip:
Pay attention to what questions your offline customers are asking, then what questions your online customers are asking, and if any are being repeated on both sides. By rule of thumb, if your customers have questions, their first move is to search them online. To ensure they find their answers quickly, you should take the time to create a page addressing each question.
Tip: Answering your client’s questions individually by using an entire page will help you maximize your ranking potential for each question.
4. Keep the action in your content
If you ever looked for web writing tips, you may already know that using a passive voice when writing your content is a bad move. Why? Take a look at this sentence, for example: “The man is attacked by a thief.” Doesn’t sound very intriguing. But, if you put it like this: “The thief attacks the man”, it’s much more engaging.
You see, when you use the passive voice, the action in your sentence loses its spark. Therefore, if you wish to engage with your readers, make sure to avoid the passive voice as much as you can.
5. Case studies of previous successful products/services
Share your success stories! Start with creating a short and powerful description of your product. Then, describe how the service or product helped a client achieve their goal.
Writing case studies is one way to keep your business unique and authoritative. Remember to stay away from convoluted marketing-talk, and focus on telling true and veritable stories that really reflect your business.
6. Customer interviews and testimonials
A great way to connect your future clients with your previous happy clients is through video interviews or testimonials. Luckily, nowadays, filming and uploading a video to YouTube and then embing it on a web page is quite easy. Showing your potential prospects and clients these types of videos will increase their confidence in your products and services.
Tip: Make sure that every interview or testimonial includes a text transcript. This way, you’ll also receive keyword credit from search engines.
Crafting valuable content for your local business isn’t as hard as some make it out to be. Great content can actually change the perception of your business and ultimately improve your relationship with your clients, thus transforming your business into a local brand. Success is close, don’t miss it!